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1 interactive marketing
marketing m interactif -
2 interactive marketing
марк. интерактивный маркетинг (прямой маркетинг, осуществляемый через интернет или интерактивное телевидение)See:* * * -
3 interactive marketing
English-russian dctionary of contemporary Economics > interactive marketing
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4 interactive marketing
English-russian dctionary of diplomacy > interactive marketing
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5 Interactive Marketing Solutions
Trademark term: IMSУниверсальный русско-английский словарь > Interactive Marketing Solutions
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6 Interactive Marketing Technology
Универсальный русско-английский словарь > Interactive Marketing Technology
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7 interactive
interactive [‚ɪntər'æktɪv]interactif►► Computing interactive CD CD-I m, disque m compact interactif;interactive learning apprentissage m interactif;interactive marketing marketing m interactif;Computing interactive mode mode m conversationnel ou interactif;interactive television télévision f interactive;Computing interactive terminal terminal m (informatique) interactifUn panorama unique de l'anglais et du français > interactive
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 interactive
COMPUTING interactif(ive)interactive CD CD-I m, disque m compact interactif;interactive digital media médias m pl numériques interactifs;interactive highway autoroute f interactive;interactive marketing marketing m interactif -
10 marketing
n1) торговля; продажа; сбыт2) маркетинг, система сбыта
- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of productsEnglish-russian dctionary of contemporary Economics > marketing
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11 marketing
1) торговля; сбыт2) маркетинг, система сбыта• -
12 interactive television
СМИ, марк. интерактивное [диалоговое\] телевидение (двусторонняя связь по телефону или кабельным линиям, позволяющая абоненту запрашивать на экран своего телевизора или компьютера текстовую, графическую и иную информацию; позволяет осуществлять покупки, не выходя из дома)See:Англо-русский экономический словарь > interactive television
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13 Interactive Digital Marketing
Business: IDMУниверсальный русско-английский словарь > Interactive Digital Marketing
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14 direct marketing
марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)Syn:See:integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale
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прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.* * *. . Словарь экономических терминов .* * *продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д. -
15 leveraged marketing
марк. усиленный маркетинг* (маркетинговая деятельность, предполагающая постоянное совершенствование маркетинговых методик, использование новых или нетрадиционных методов маркетингового воздействия, использование стимулирующего маркетинга, прямого маркетинга, интерактивного маркетинга и т. д. для удержания потребителей и привлечения новых покупателей, выхода на новые сегменты рынка)See:innovative marketing, developing marketing, incentive marketing, data-driven marketing, direct marketing, interactive marketing
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"усиленный" маркетинг: расширение производства путем маркетинга диверсификации возможного использования данного продукта (напр., калькуляторы первоначально предназначались для ученых, а затем стали предметом массового потребления). -
16 IMS
1) Медицина: If Modified Since2) Ботаника: I Must Say3) Военный термин: International Military Services, International Military Staff, individual mobility system, inertial measuring set, infrared measuring system, integrated maintenance system, integrated management system, integrated mapping system, integrated materiel support, integrated multiplex system, intermediate maintenance squadron, inventory management system4) Техника: Institute of Mathematical Statistics, International Magnetosphere Study, image motion simulator, in-core monitoring system, in-flight management system, indirect measurement system, instrumented measuring system, intelligent matrix switch, ion mass spectrometer, irradiance measuring system5) Шутливое выражение: Instant Messenger Syndrome7) Метеорология: Inland Mapping System, Ionospheric Measuring System8) Финансы: (integrated master schedule) основной график проекта9) Статистика: Intercontinental Medical Statistics10) Автомобильный термин: ignition module signal, inferred mileage sensor (Ford)11) Телекоммуникации: IP multimedia Subsystem, мультимедийная подсистема на базе протокола IP (IP multimedia Subsystem)12) Сокращение: Inertial Measurement System, Institute of Management Sciences, Institute of Marine Science, Integrated Mission System, International Marketing Services Ltd (USA), International Military Services (UK), International Military Staff (NATO), Ion Mobility Spectrometer (Netherlands), Ion Mobility Spectrometer (chemical agent detector), Information Managing System, Ion Mobility Spectrometer13) Университет: Instructional Management System14) Физиология: Intermuscular Stimulation15) Электроника: Ion mobility spectroscopy16) Вычислительная техника: International Meta Systems (Hersteller), Information Management System (IBM), Intelligent Manufacturing System (MITI), Integrated Measurement Systems (inc, Hersteller)18) Иммунология: Institute Of Medical Statistics19) Гинекология: Международное Общество Менопаузы (International Society of Menopause.)20) Связь: Integrated Management Solution21) Космонавтика: International Magnetospheric Survey (or Study, COSPAR)22) Транспорт: Intermodal Management System23) Воздухоплавание: International Magnetospheric Study24) Фирменный знак: Interactive Marketing Solutions, Intercontinental Marketing Services, Innovative Media Solutions (Company)25) СМИ: Interactive Multimedia System26) Деловая лексика: Information Management Services, Integrated Marketing Solutions, Intelligent Manufacturing Systems, Inventory Management Services27) Глоссарий компании Сахалин Энерджи: International M.V.D. Society28) Нефтегазовая техника Международное общество измерений в процессе бурения (International M.V.D. Society)29) Производство: In-house Manufacturing30) Сетевые технологии: Intelligent Messaging Service, Interprocessor Messaging System, integration of management systems, иерархическая система управления базами данных фирмы IBM, интеллектуальная служба передачи сообщений, информационная управляющая система, система обмена сообщениями между процессорами, система управления информацией, IP Multimedia Subsystem - подсистема передачи мультимедийных данных по IP-сетям31) Автоматика: integrated manufacturing system, intelligent manufacturing system32) Химическое оружие: ion mobility spectrometry33) Макаров: integrated machining system34) Безопасность: система обнаружения вторжений (intrusion monitoring system)35) Расширение файла: Information Management System, Intermediate Maintenance Standards36) Яхтенный спорт: International Measurement System37) Чат: If Memory Serves38) NYSE. Morgan Stanley Dean Witter39) Музеи: Institute of Museum Services -
17 ims
1) Медицина: If Modified Since2) Ботаника: I Must Say3) Военный термин: International Military Services, International Military Staff, individual mobility system, inertial measuring set, infrared measuring system, integrated maintenance system, integrated management system, integrated mapping system, integrated materiel support, integrated multiplex system, intermediate maintenance squadron, inventory management system4) Техника: Institute of Mathematical Statistics, International Magnetosphere Study, image motion simulator, in-core monitoring system, in-flight management system, indirect measurement system, instrumented measuring system, intelligent matrix switch, ion mass spectrometer, irradiance measuring system5) Шутливое выражение: Instant Messenger Syndrome7) Метеорология: Inland Mapping System, Ionospheric Measuring System8) Финансы: (integrated master schedule) основной график проекта9) Статистика: Intercontinental Medical Statistics10) Автомобильный термин: ignition module signal, inferred mileage sensor (Ford)11) Телекоммуникации: IP multimedia Subsystem, мультимедийная подсистема на базе протокола IP (IP multimedia Subsystem)12) Сокращение: Inertial Measurement System, Institute of Management Sciences, Institute of Marine Science, Integrated Mission System, International Marketing Services Ltd (USA), International Military Services (UK), International Military Staff (NATO), Ion Mobility Spectrometer (Netherlands), Ion Mobility Spectrometer (chemical agent detector), Information Managing System, Ion Mobility Spectrometer13) Университет: Instructional Management System14) Физиология: Intermuscular Stimulation15) Электроника: Ion mobility spectroscopy16) Вычислительная техника: International Meta Systems (Hersteller), Information Management System (IBM), Intelligent Manufacturing System (MITI), Integrated Measurement Systems (inc, Hersteller)18) Иммунология: Institute Of Medical Statistics19) Гинекология: Международное Общество Менопаузы (International Society of Menopause.)20) Связь: Integrated Management Solution21) Космонавтика: International Magnetospheric Survey (or Study, COSPAR)22) Транспорт: Intermodal Management System23) Воздухоплавание: International Magnetospheric Study24) Фирменный знак: Interactive Marketing Solutions, Intercontinental Marketing Services, Innovative Media Solutions (Company)25) СМИ: Interactive Multimedia System26) Деловая лексика: Information Management Services, Integrated Marketing Solutions, Intelligent Manufacturing Systems, Inventory Management Services27) Глоссарий компании Сахалин Энерджи: International M.V.D. Society28) Нефтегазовая техника Международное общество измерений в процессе бурения (International M.V.D. Society)29) Производство: In-house Manufacturing30) Сетевые технологии: Intelligent Messaging Service, Interprocessor Messaging System, integration of management systems, иерархическая система управления базами данных фирмы IBM, интеллектуальная служба передачи сообщений, информационная управляющая система, система обмена сообщениями между процессорами, система управления информацией, IP Multimedia Subsystem - подсистема передачи мультимедийных данных по IP-сетям31) Автоматика: integrated manufacturing system, intelligent manufacturing system32) Химическое оружие: ion mobility spectrometry33) Макаров: integrated machining system34) Безопасность: система обнаружения вторжений (intrusion monitoring system)35) Расширение файла: Information Management System, Intermediate Maintenance Standards36) Яхтенный спорт: International Measurement System37) Чат: If Memory Serves38) NYSE. Morgan Stanley Dean Witter39) Музеи: Institute of Museum Services -
18 IAMK
НАСДАК: Interactive Marketing Technology -
19 IAMKE
НАСДАК: Interactive Marketing Technology -
20 интерактивный маркетинг
Banks. Exchanges. Accounting. (Russian-English) > интерактивный маркетинг
См. также в других словарях:
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